What is a “blog” and how can it improve your business?
A “blog” (contraction of web log) is a type of website that provides a continually updated journal or communication of “posts” from the blogger (source) to an audience (subscribers or followers) over...
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Blogs
You’ve decided to do a blog for your business or considering it. Once you’ve decided what to write about, the next step is to get a blogging system. There are dozens of choices, but many of the...
View ArticleMore ideas for Blog topics
Follow-up to the ‘What is a “blog” and how can it improve your business?’ article; here are some additional ideas for blog topics, bearing in mind that blogs should focus on a single overall topic...
View ArticleWhat is Social Media Marketing?
Firstly, we should understand what ‘social media’ means. Media are communication instruments. Traditional media such as newspaper, radio and TV formats are one-way communication formats from the...
View ArticleWhich Social Media Channels to Consider for Your Business
Feedback from several business owners/operators I’ve talked with recently revealed a common concern with using social media for their businesses – what should they use from the growing list of hundreds...
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